GSG’s High Tech Sales Format is a Customer’s Dream
by Alice Grace
New tech innovations implemented at Golden State Greens dispensary have greatly enhanced the customer experience. Through a ‘bud’-ding (sorry) relationship with Salesforce - the world’s number one customer relationship management (CRM) platform - GSG is able to service the customer in various ways that sets this cannabis dispensary apart from the competition.
The cloud-based software company allows GSG to connect with the customer not just on the sales platform but service, marketing, commerce, via IT and track analytics. The intention of any good cannabis dispensary is a seamless transaction, whether the customer is in the market for flowers, edibles, CBD oils and/or THC oils and tinctures or any other cannabis-related products. Partnering with Salesforce has provided GSG with the ability to hone in and create greater specificity and visibility across its company by its ability to transcend a typical POS customization and create more transparent communication between clients and budtenders.
One highlight of the relationship is the POS customization that allows customers to purchase edibles and other cannabis-related products even while waiting in line - streamlining the process so that by the time the customer reaches the budtender they can grab their THC and go! Another boon to the sales process is the implementation of scannable QR codes providing contactless checkin and allowing for an increase in online sales, a lower bounce rate and a big fat boost in traffic to the site. This information is trackable and shareable by the budtenders which enhances understanding of supply and demand leading to a more pleasing and focused shopping experience.
Overall, utilizing Salesforce has allowed Golden State Greens to more accurately track sales allowing for a more knowledgable approach to stocking shelves full of the most desirable cannabis products that customers want. CBD oils and tinctures, edibles, flowers and a myriad of popular cannabis strains like kush and purple haze have never been easier to get your hands on.